To have a unique website address that will link customers to your website that can be found on the internet! It’s like asking you why do you need a mobile number? Without a mobile number, people wont know how to contact you on your mobile.

What is the big deal about getting a domain name?

If you want to get a website and you want people to find you on the internet, you need a unique name that can be identified with your business or brand. It tells customers where to find you.

Choosing a good domain name is important. If the name does not match your business name then it must be closely related to the products or services you sell. Your domain name must also be easy to remember so that customers do not have to work hard to find your site online. Having a registered domain name with a live Website is sometimes the first priority for a business today, because it is a very inexpensive way to get your business name and information in front of the public.

Other primary reasons for a business to register one or more domain names is to protect copyrights and trademarks, secure unique product names and increase their brand awareness with the public.

Once a domain name has been registered, it is no longer available. The most popular and easily-remembered domain names are being reserved daily, at an alarming rate. At this rate, in the near future, only obscure domain names will be available for registration. Avoid somebody else from registering the name you want.

What to keep in mind when deciding on a domain name

* Keep the domain name as short as possible
* Choose a name that is easy to spell and remember
* Make it easy to pronounce
* Choose a name you can brand
* Make it easy to say and non-confusable with another domain name
* Make it directly related to either your business name or
* Make it directly related to keywords from your industry or
* Make it descriptive of your site’s content

Let us give you an example:

John Clarke is a wedding photographer and lives in Randburg. He realises in order to attract more customers, he needs a website with information, an online portfolio and ways to contact him. In order to get his website ready, he needs a web designer/ company, a domain name and a hosting account.

Because John has been in business for quite some time now, most of his past customers know his business as John Clarke Photography. Because people don’t always keep information with them, they might only remember his name or the name of his business. In order to get the right domain name and make sure people find him on the internet, he can choose to register one (or all) of the suggested domain names below. Take note that the longer you take to register preferred domain names, the less chance there is that it will be available for your use later. Product/Service keyword domains are almost not available anymore.